Marketing and Management Department

Get a comprehensive and diverse business education that will equip you with the practical skills in marketing, communications, management, entrepreneurship and innovation that top regional and international employers are looking for. Offering a lively and dynamic learning experience, the Marketing and Management programme will prepare you for a rewarding career in the sector of your choice.



 Two different types of degree are offered by the Marketing & Management department:

  • Academy Profession (APdegree in Marketing and Management (MM): 2 years (120 ECTS).
  • Bachelor degree in International Sales and Marketing (ISM): 3.5 years (210 ECTS)

Marketing and Management Department students receive diplomas from IBCM and from Lillebaelt Academy in Denmark.

Course outline

General Semester

The first semester at IBCM is called the General Semester. You will take modules related to all three departments (Environmental & Agricultural Management, Marketing & Management, and Public Administration).

Please note: From 2016, new students must enrol on to one of the three programmes during the application process.

AP and Bachelor studies 

Semester 2 (AP)Semester 3 (AP)
Strategic Marketing & Market Research
Investment theory and financing
Financial Statement Analyses
Intercultural Communication & Organisational Behaviour
Supply Chain Management and Logistics
International Trade Law
Principles of Entrepreneurship
Global Marketing
Sales and Negotiation
Budgeting and Optimizing Parameters
Project and Organization Development Management
Business Planning
Semester 4 (AP)Semester 5 (Bachelor)
Internship report
AP Thesis
Business Law
Management Accounting
Sales Force Management
B2B Sales and Marketing
Strategic Supply Chain Management
Semester 6 (Bachelor)Semester 7 (Bachelor)
Advanced Management Accounting
B2B Sales Management
Personal Selling
Advanced Supply Chain Management
Elective Subject
Internship report
Bachelor Thesis

*Note – this is a sample course outline – actual units studied may vary.

Download the Marketing and Management Department handbook:

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Real work experience

IBCM’s motto is “From Theory to Practice”, and by the time you graduate you will have had the chance to use the knowledge you gained in the classroom in a real-world work setting.  You have the flexibility to choose where you would like to complete your full-time internships, which last three months and are mandatory components of both the Academy Profession (AP) and Bachelor programmes. These internships are highly valued by employers and can often lead to a permanent role.

Career prospects 

Career options include management, marketing and sales jobs in the private, public or non-profit sector. Opportunities are available in in national, international or multi-national organisations. Some Marketing and Management graduates even go on to establish their own businesses.

What are you waiting for?

Apply now to gain international business skills that will make you stand out to employers.

Apply now!




If you are a  business, organisation or company interested in receiving Business Management training or consulting services, find out more here.