“Our final IBCM project made us see our potential in the real business world”

IBCM 6th Semester students present their research, analysis and recommendations to local businesses.

Making sure that our students gain practical skills for the real world of work is central to our approach to education here at IBCM. And our success is clear: 81% of IBCM graduates are employed within 6 months of completing their studies.


So, how do we do it?

All students complete  mandatory full-time internships as part of their studies, ensuring that they have real work experience on their CV even before graduating.

Our students also learn through real-life examples and case-studies. And they don’t just read about them! As well as visiting organisations on field trips and study visits, students are asked to study and solve real problems in local businesses and organisations.

For their final project, students are asked to work directly with  a local organisation. They must carry out their own research and analysis, and then they have to opportunity to present their recommendations to representatives from their chosen business or organisation .

We chatted to some of our 6th Semester International Sales & Marketing bachelors students about their experience while completing this final IBCM project.

Group 1: Mersije Bajraktari, Sara Xhaka, Arbenita Zeneli
Project title: Best strategy for brand repositioning in Mitrovica – Case Study of Meridian Express

Group 2: Mergina Rugovaj, Majlinda Fejza, Elmira Syla
Project title: Marketing Strategies for Improving Market Positioning of Drilonii Factory


How did you find the approach of using a real life case study?
Group 1: Using case-studies has made all the difference to our professional growth, as it bridges the gap between theory and the real business world. We are guided by the principle that example is not just another way to teach/learn from – in fact, it is the only way! We are tremendously grateful to have the chance to study at an institution that practices such approaches.

What was the most challenging aspect of this project for your group?
Group 2: The most challenging aspect was visiting the company so we could introduce to the owner the reasons why we went there and at the same time conduct an interview for the company’s functionality. This is an unusual kind of project for students in this region and the owner and employees seemed very surprised. We had to overcome this challenge and make them comfortable with us.

What was the most enjoyable aspect of the project for your group?
Group 2: Ironically the most challenging aspect was also one of the aspects that we enjoyed the most. Visiting the company, interviewing the owner, talking to employees and being asked by them: “Why are you here? What do you study? Why do you need this in your studies? Have you done this with other companies as well? What is it like to do this?” We ended up being invited again for visits and got some modest gifts, which for us, as students, means a lot.

Why do you think that this project was a useful learning experience?
Group 1: The feeling of being a real field researcher and collecting data from a real case study gave us a great amount of satisfaction by knowing that we have reached the level to identify real problems in the market and provide appropriate solutions for them, like real business consultants. The project made us realize our potential in the real business world.
Group 2: When dealing with case studies you continuously improve your research skills, communication skills, analytical thinking. You also develop tolerance for team members and respecting the others’ opinion, time management and organization etc. The best thing is when you see that every one of your team members is giving so much effort to achieve the same goal.

Thank you both groups for taking the time to talk to us, and congratulations on the successful completion of your projects!